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Perfecting Your Elevator Pitch

The secret to leaving a positive first impression is having an effective introduction. An elevator pitch is a summarization of who you are and the value you bring to your work. Your goal is to help the listener understand your key attributes and interests and leave them wanting more information.

Take Action: 

Write a draft of your personal elevator pitch using the following tips.

A good elevator pitch should answer the following questions:

  • Who are you?
  • What do you do?
  • Why do you do it?
  • Who do you do it for?
  • What do they get out of it?

For example:
I’m Jane Smith and I’m a junior at the University of Anywhere. I’m pursuing a double major in Marketing and Technology as a foundation to a career in social media marketing. Right now, I’m volunteering at ABC non-profit organization and driving their web-based fundraising efforts. By combining my creativity and analytic skills, I have driven high-impact campaigns that increased their fundraising by 50%. It means a lot to me personally since the funds we’ve generated are being used to create residential art programs for inner city teens. 


My name is Alex Brown and I’m completing my senior year at University of Anywhere. My love of reading and my passion for working with young people has inspired me to tutor underprivileged students while completing my degree in elementary education. I’m committed to helping others improve their literacy so I can help them open doors to a better life.

Drafting a pitch is only the first part. Next, you have to practice and refine your pitch until it rolls off your tongue and does not sound forced or rehearsed. Keep in mind that a good elevator pitch should be: 

  1. Brief: Keep it to 30 seconds or less
  2. Easy to understand: Avoid jargon
  3. Compelling: Show passion
  4. Relevant: Make it appropriate for the event, the audience, and your goals
  5. Differentiated: Share what is unique about you
  6. Authentic: Be yourself

Follow the steps below to perfect your pitch:

Step 1: Revise your elevator pitch to make sure it answers the 5 key questions.

Step 2: Take a video of yourself delivering it so you can see and hear yourself.

Step 3: Play it back and see what you need to work on. Look at how you delivered it and measure it against the 6 criteria above.

Step 4: Make edits to your speech and practice it again until you can say it easily and naturally.

Step 5: Give your pitch to a few friends or trusted advisors and get their feedback. Once it passes their approval, make sure you memorize it completely and practice it continually.

Watch this brief video below to see the impact of having a prepared pitch.