Message Formulation

Throughout your job search and career, you will need to be ready to share your thoughts and ideas on a variety of subjects including daily news topics, business matters, your life, and concepts. You will constantly be meeting new people or collaborating with colleagues, which requires you to be able to create and maintain personal and professional relationships through conversation. Communication is perhaps the most important skill you will need to succeed in both your career and life. 

On the list of things people fear, death is number seven. Speaking in front of an audience is number one. To remove that fear – think about your message. Then practice. Practicing helps you get mastery and control over the content of what you want to convey. It is not about memorization; it is about knowing your message so thoroughly that you can easily and confidently share your ideas so others will walk away with a clear, cohesive, and consistent understanding of who you are and what you have to offer.

Whether it is an interview, a business meeting, or an impromptu conversation, you can master the art of composing your message so that what you say is relevant, authentic and compelling.

Take Action:

Use the five question sets below to think about common topics or ideas you need to communicate about often.

  1. What is the goal of my communication? What do I want the receiver to know, think or do as a result of my message?
  2. Who is my audience?  What do they care about or need, and why is this important to them? What other options do they have that may compete with what I have to offer? How can I differentiate myself, or my idea, from their other options?
  3. What are the three most important ideas I want to convey?
  4. For each of these three ideas, what is my personal perspective?  What proof or compelling information will I share?
  5. How will I deliver what I promise? What is my track record or proof?


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