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Build Your Bio

A well-worded bio conveys your values, passions, purpose, and goals. It goes deeper than a resume since it tells the story of who you are versus listing what you have done. It is a great way to create a connection since you can use more emotional and evocative language in paragraph format.

Branded bios do not have to be job-specific since they represent the core of who you are, how you engage with others, and the impact you create. Your branded bio can also include your headshot to allow the reader to put a face with a name.

Once you have drafted a branded bio, you can use it in multiple places – both as a paper based tool and as an online tool, such as the “summary” of your LinkedIn profile. Creating a branded bio is well worth your time since you will get many miles out of it. 

Take Action:

Step 1: Assemble the ingredients of your bio

 Answer the questions below in order to gather the most compelling content for your bio.

Category

Answers the Question(s)

 

Personal Notes

Strengths

What are your greatest talents and skills? What do other people consistently complement you on? 

 

 

Accomplishments and Credentials

What do you do and what have you done that is special and impressive?  (certifications, awards, testimonials, external validations, etc.)

 

 

Values

What is important to you?

 

 

Passions

What are you passionate about?

 

 

Trademark Traits

What makes you unique?

 

 

 

Step 2: Create your draft

  • Write in the third person. This makes it easier for people to locate your bio when it is posted on the web.  It is also easier to say nice things about yourself this way.
  • Start with something interesting or unique to draw the reader in.
  • Write in your own voice so people can get a sense of who you are.
  • Share who you are, not just what you have done. Include facts, stats and accomplishments along with values, passions, and goals.  
  • End with your contact information.

 

Step 3:  Test it out

Use the three C’s below to test the quality of your branded bio. Ask your friends, family, and trusted advisors to weigh in and provide feedback.

 

Area

Description

Yes or No

Complete

No more than one page

 

 

Contains all “key ingredients” from Step 1

 

 

Includes keywords that will be important to your target audience

 

 

 

 

Credible

Contains factual data

 

 

Shows relevant qualifications

 

 

Is authentic

 

 

 

 

Compelling

Engages the reader

 

 

Showcases your personality

 

 

Describes your uniqueness

 

 

SAMPLE - Jane Smith

Category

Answers the Question(s)

 

Personal Notes

Strengths

What are your greatest talents and skills?  What do other people consistently complement you on?

 

 

Project management, creative writing, innovation, relationships

Accomplishments and Credentials

What do you do and what have you done that is special and impressive?  (certifications, awards, testimonials, external validations)

 

Internship at 123 Company: social media marketing team

Dean’s list: four years
Business Society: “Start” award

Sorority fundraising chair: junior and senior year

 

Values

What is important to you?

 

Collaboration, adventure, curiosity, family, teamwork, making a difference

 

Passions

What are you passionate about?

 

Social media, creative writing, art, snowboarding

Trademark Traits

What makes you unique?

 

Love of adventure, risk taker, fearless in trying new things

branded-bio

Download this activity as a worksheet